As we close out the 50th anniversary of email marketing, how did it fair? Is it still a channel that marketers rely on as an integral part of their marketing mix?
As you will read in our State of Email Marketing B2B Perspective report, marketers are still relying on email. In fact, it’s critical to the success of B2B marketers’ campaigns.
Due to its ability to be executed on quickly and easily, it’s highly profitable. However, it does have the tendency to not get much love. For companies who are committed to growing their email programs, this report showcases where they will focus in the coming year.
Download our report to review the survey results and insights.