Personalization in marketing is a growing trend and while B2C marketers seem to have it down pat, B2B marketers continue to struggle to deliver their audiences a more personalized experience.
There are a multitude of reasons why B2B marketers find it challenging to incorporate personalization into their marketing mix, with resources, managing customer expectations and delivering relevant content topping the list.
However, 95% of these marketers agree that when personalization is used, campaign performance significantly improves. So, what gives?
emfluence recently partnered with Ascend2 to ask B2B marketers how they feel about personalization, the biggest challenges to executing a successful personalization strategy, the most critical elements needed, and more. In this report, you will find:
Where other B2B marketers are in their personalization journey
Key insights and takeaways
A few tips on how to start incorporating personalization into your strategy
Download our report to view the survey results and learn how to build a more personalized marketing experience for your B2B clients in 2022.