Grow the Capitol Federal contact list and seek out quality contacts from their customer base Increase customer engagement in digital marketing efforts Incentivize and drive customers to sign up and try new services
emfluence implemented a web development strategy to tailor the website with elements that will naturally lead to high click through and conversion rates. Custom email campaigns for customers with a one-to-one strategy for each recipient. Introduced deliverability technology and strategy to reduce bounce rates, spam complaints, and invested in list hygiene protocols. Executed a multi-channel campaigns across email, Facebook and the CapFed website , producing landing pages that drove customers to conversion.
Capitol Federal’s contacts list size increased by 33% . Increased the total number of contacts opening the Capitol Federal emails by 138%. Increased the total number of clicks in those emails by 250%. Decreased bounce rates by 64%. Produced a consistent 65% conversion rate for the campaigns landing pages.
The emfluence Marketing Platform is designed to accommodate your data, wherever you may store it. Our marketing platform integrates with the tools you need to build successful online campaigns, including the tools below and an open API.
The emfluence Marketing Platform is designed to accommodate your data, wherever you may store it. Our marketing platform integrates with the tools you need to build successful online campaigns, including the tools below and an open API.