Microsoft Customer Insights–Journeys offers powerful capabilities, but it isn't the right fit for every Dynamics organization. Before investing in a new marketing platform, it's important to understand whether you're solving a data infrastructure challenge or a marketing execution challenge.

This guide will help you:

• Evaluate whether Customer Insights–Journeys aligns with your team's goals and resources
• Identify the key capabilities that matter most, including CRM alignment, usability, reporting, and implementation effort
• Use a practical evaluation framework to compare platforms based on fit, not just features